Politics have vastly changed in the last

Politics have vastly changed in the last few decades, and the internet’s development has played a large role in that change. Social media, to be more specific, is now a large aspect of influence on campaigns and the way people perceive certain issues. Candidates have taken to Facebook, Twitter, Instagram etc. to post their views and involve their supporters. These candidates have their own pages where they can broadcast propaganda, and true or false information. These personal pages give them the ability to post biased, sometimes false, information about an issue that sways peoples views in favor of that specific candidate. Another way that social media has transformed politics is by the speed at which news, information and rumors are spread. In comparison to politics during the pre-internet days, where people had to wait for the newspaper or TV news show to get current information, online news is quicker and more efficient (Kloc 3). While current types of media have taken this a step further by allowing someone to access news on a variety of websites at any time, the majority of people spend moreover their time on sites such as Facebook and Twitter than they do on serious  political websites (Adler). This means that the type of political news people receive is by what’s trending and the opinions shared by others that they know. Polls that are posted to the media are another way politics can be influenced, more specifically political candidates. These polls are sometimes confusing because multiple polls can be found with contradictory results. With the internet came more of these polls. The acceleration in these polls can actually influence elections (Zahavi). When seeing a poll that makes a voter believe that one candidate is further ahead than another, people will be in a mind set of “why bother with the underdog?” This then leaves a great deal of pressure for opposing candidates that are falling behind to pull forward at any means necessary, even posting false news about an opponent. Although these are  negative effects, there are positive ones. A positive effect that social media has on the worlds politics is allowing voters  the opportunity to contact and  interact more easily with candidates and already elected officials. Originally, if a voter wanted to meet a politician or candidate, they would end up having to attend an event. Not everyone can do so, but with today’s modern technology a voter can  virtually attend events where they can live stream and interact with the parties. This type of media also aides with advertisements of the particular party. Politicians do this as well. In this age of social media, politicians are more than able are able to target their campaign audiences. If a candidate would want to address the concerns of a certain voting group, like women, college students, retired people, Latinos or any other group of voters, a candidate can now adjust their message to do so. Just like an advertiser on Facebook or Twitter can use analytics and targeted advertising, candidates and politicians can do the same for their campaigns. In turn, political messages can seem to be personally talking to the targeted voter.  Political campaigns can benefit or be hurt by every story, whether true or false, that gets spread through social media. With the spread of news like wild fire, it has gotten more and more difficult to separate factual news from fake news on social media. Social media makes this distinction especially confusing. The constant sharing of things like memes, links and rumors about political leaders or candidates is a mixture of truth, lies, and speculation.A variety of  fake or satirical “news” sites have been established and often post fake stories that sound authentic. A news site best known for this is The Onion, although there are now more and more popping up.  Some fake news sites, like The US Patriot, are not meant to be amusing but simply exist to post false stories, attack opposing sides, and distribute false information (“Fake News Watch”). The availability of these social platforms that do not have content verification can allow political campaigns and their  action committees to release negative campaigns against others that can cause other forms of media to become preoccupied with the story, giving the party a boost. Then there are sites that have political biases or conspiracy theories. With social media it has become easy to be influenced by misinformation posted by people’s friends, even if they did not mean to do so. Therefore it is  necessary to research further into the topic before believing anything.Another thing that can influence on social media is  called confirmation bias. This is a powerful thing when it comes to anything relating to politics. Most people, the majority of someone’s  friends and followers on social media probably share that persons original outlook on political issues. This means that the vast majority of tweets, Facebook posts, or other things that are shared on these websites read on these sites tend to express the same point of view, one that you already hold.It is a common thing for people to surround themselves with others who share the same view points as them, on and offline. This can create an illusion that makes it seem as if everyone is thinking the same way. For example, if someone were to have about one hundred friends/followers on Facebook, and ninety percent, or more, of them agree on a variety of political issues, the information that person receives will be filtered through bias. Due to the fact that social media is still relatively new today, it’s impact is just now becoming visual. With the popularity and influence in social media, there will most likely be more changes in politics. Future advancements on these media platforms will change politics as well. Polls on social media will most likely become a more common and accurate thing. More political rallies and town halls will become virtual. As social media grows and advances, the platforms impact and influence on politics will increase over time.