Nonprofit doing which is their participation in

 Nonprofit organizations are committed to
furthering particular social causes or in advocating for specific points of
views. In perspective nonprofits appear to concerned with pursuing the social
cause of their liking (Renz, 2016). However, too often ignored is the advocacy
element, which is a mistake. Within a period during which nonprofit organizations
are involved in a fierce competition for resources, especially in funding and
when they experience a stretch in their funds, advocacy could be excellent
tools for helping them boost their levels of outreach. Motivation for the
nonprofits to engage in advocacy could be drawn from the fact that most
businesses have gone public for them to attract a large proportion of the
public to invest in their business. Therefore, the nonprofit sector could tap
into public support for their activities through advocacy, since advocacy
entails the gathering of public support towards a given issue. Arguing that it
is wrong for nonprofits to engage in advocacy should consider three fundamental
questions. The first one concerns the legality of such activities, the second
on the benefits and the third concerns the manner of evaluating the effectiveness
of such advocacy (Renz, 2016).

            First,
nonprofits should engage in advocacy since the legal frameworks of their
support defines what they should not engage in doing which is their
participation in partisan politics (Renz, 2016). If a nonprofit organization engages
in such activities known as lobbying, it risks losing its tax exempt status.
They should comprehend the variations between advocacy and lobbying. In this
case, partisan political lobbying involves issues such as rallying support for
specific candidates, contributing financial resources in support of some
political parties and others. It means that organizations are free to advocate
any other issue that could be in line with their mission and vision provided
they do not violate legal provisions. Secondly, advocacy could be beneficial to
the nonprofits since it would enhance the goals and mission of such organizations.
Effective advocacy could occur in the form of public education and make
comments on issues of specific importance to each organization. Hence, the
nonprofit sector can affect the process of policy formulation and adoption,
improve governmental policies, raise public awareness on issues and transform
the perspective of the public on social matters. Thirdly, the perception that
advocacy activities are difficult to evaluate and not worth the engagement
should be rethought. In fact, nonprofits now realize the value of an evaluation
of their activities of advocacy since such events allow them to check their
operations against their missions and objectives.

            Overall, the notion that
organizations should not engage in advocacy is wrong since it is legal and is
useful in furthering the objectives and goals. Public nonprofit organizations and their management act
as liaison between policy makers and the public, as they translate such
policies into action to provide the intended services. Policy makers depend on the
organizations management to carry out the implementation of public initiatives
to the targeted population. Engaging in advocacy will build communication with
the diverse stakeholders to build support, improve the public perspective and
the ability to change and manage policy that influence the organizations effectiveness. With the focus on outcomes
that are measurable to assess effectiveness against their missions and
objectives, creates the opportunity to evaluate advocacy opportunities.