Everywhere, people’s faces are plastered to their phone screen, scrolling through pictures and exploring the lives of others through media. Social media overuse is difficult to classify as an addiction as it does not obtain the same biological withdrawal symptoms as substance abuse and addiction, however, there is no doubt that it’s having an impact on our lives and is being used as a distraction from reality. When the brain is not engaging in activity, it tends to start focusing on other people. It creates judgments and develops thoughts and feeling about others, a process caused by the prefrontal cortex in the brain. These judgements are crucial and the reason we exist today. Any activity that engages the prefrontal cortex is extremely important for our development. The fact that social media sites engage the prefrontal cortex could be a reason for Naccarato 2such heavy use of social media but for adolescents, social media can be extremely damaging as their prefrontal cortex is not fully developed. The sections that are used constructively, continue to grow and develop, while those that are exploited, begin to grow in unhealthy ways. The prefrontal cortex hardwires cells and connections that are associated with creativity but social networking could result in loss of creativity. Humans dedicate about 30–40% of all speech to self praise and talking about themselves, but this percentage increases to about 80% of social media posts. The fact that social media participation triggers this survival instinct, could trigger its addictiveness. Dopamine is known as the “pleasure chemical” of the brain, it is a chemical that causes “want”. Being on social media, their is a huge spike in the production of dopamine; Dopamine is triggered by uncertainty, small pieces of information, and by reward, all of which are characteristics of social media use. The release of dopamine while being on social media makes it incredibly difficult for people to resist the activity. A spike in oxytocin- the “cuddle” chemical- also occurs during social media engagement.